The Evaluation report on the Platform on Animal Welfare for Europe reviews the impact of its communication strategies from 2013 to 2024 and outlines a new communication strategy from our 4th Action Plan (2024-2026), aligned with the WOAH’s global policies. Key findings indicate that while the Platform has effectively used a range of communication channels to engage stakeholders and promote animal welfare awareness, there are opportunities to improve its reach and impact. The report suggests a phased approach to expanding communication resources to support consistent, high-quality messaging.
Among its recommendations, the report highlights the need for increased social media activity, improved website navigation, and a shift toward more engaging, multimedia content. Proposals include sharing success stories, creating user-friendly guides, and incorporating testimonials to boost engagement and understanding of animal welfare initiatives.
This enhanced strategy aims to build a strong, positive perception of the Platform’s contributions and foster collaboration among member countries, NGOs, and other animal welfare partners. Download the summary report to learn more about the Platform’s upcoming goals and vision for effective communication.
